Coach presents its new signature fragrance - Coach the Fragrance - in September 2016. The fragrance bears the same name as the 2007 edition, but is definitely a completely different creation with composition and bottle. Coach the Fragrance is designed as a scent that will convey the spontaneous energy and cool vibe of New York City. According to Stuart Vevers, the creative director of the house , Coach The Fragrance is "a fragrance that represents Coach’s free-spirited attitude. A scent that is individual, authentic, and cool.
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