Sanford was established in 2004, owned and operated by Sanford Middle East DWC headquartered in Dubai World Central, Dubai. The group handles designing, manufacturing, assembling, importing, exporting, and retail of electronics and home appliances. The manufacturing and assembly operations are carried out at facilities owned by Sanford in Malaysia, China, and Hong Kong. Since then, the group has grown in size, while also gathering a clientele that banks on its promise of quality.